Blog Evaluation Task 4

Directors Commentary Script
Open with an iconic wipe, fitting to the time period.
The dresses you can see where sourced were ordered of the internet from a small shop in Camden called Vivienne of Holloway, as you can see this costumes also represent the old-fashioned style and were essential for believability.
We used green screen screen for the police line ups as it would have been difficult to create are own believable background, creating authenticy.
In pre production we looked at other media such as footage from the film Chicago and other music videos by female stars such as- Christina Aguilera’s Candy man, and Lady GaGa’s Bad romance.
We cross uot three different several different setting in the video, giving a story line.
In the editing process we sorted our footage into the different locations e.g, club, prison and dance break. This allowed us to easily pick the best footage and made the process of editing a lot quicker and easier.
We used shots from the day in the digi pack and poster bring a sense of consistency between all three products. We also kept the same colour themes in all products, red and black.
We shot the video on a Sony HD camera which organised each take into its own file, making the editing process a lot easier especially when sorting the footage in to the separate bins. We shot a large amount of footage which gave us a lot of choice and room to be picky on the selected clips in the final video.
Throughout the editing of the dance sequence and other aspects of the video we used feet markers, allowing us to have snappier cuts on the beat as well as syncing the footage to the song.
After the couples dance section we wanted to end on footage of the band showing their unity as well as reinforcing their identity. 
We brought Sabrina back from the front to show that they are all equal, to make up for Sabrina being at the end of the thrust we placed her further back when the girls are behind the prison bars, reinforcing their equal parts and USP’s as cheeky dangerous and flirtatious girls, appealing to both men and women.