Prepare a PowerPoint presentation with reference to Richard Dyers theory of star image; demonstrate how elements of the star image are sold through your creative choices in the video, digipak cover and poster. In particular you should look to show how the three products work together to sell the artist and/or where there may be some contradictions in the images created. Make sure that you illustrate with images from your work and, where helpful, existing products.
Hunky Dory’s USP’s:
-Cheekiness/flirtatiousness
-Organic/Raw Talent -Traditional
Richard Dyers theory suggests that a star image is constructed from a range of materials. This is evident in our ‘digipak’ for the ‘Hunky Dory’s’. Their main unique selling point is their cheeky flirtatiousness, which is then juxtaposed in our video with a sense of power. There are several ways we have made this clear in the video. We have made this clear by having a shot of the girls ‘winking’ juxtaposed with a shot of the victims murdered. We then cut back to a ‘cheeky’ shot of one of the girls in a mug shot. Hunky Dory’s are a young organic band but they cover some of the criteria of a synthetic girl band, as they dance as well as sing and flirt with the camera. This draws in an older female audience as they can relate to the young girls. In our video we made a creative decision to include a lot of red. This tied in well with the sexual appeal of the girls. We had the girls wearing red dresses and red lipstick; we also had a red velvet curtain as a back drop behind the stage. Another USP of Hunky Dory is the fact, they are traditional, they are part of the classical jazz genre, which makes them appeal to a different audience. The combination of all their USP’s make them appeal to a different audience from other artist of a similar genre. They are different because they are young, they have a certain cheeky/flirtatiousness about them, they can dance and they have sex appeal. The girls are being marketed as an organic band as apposed to a synthetic band. All of the girls are very young but attract an older audience, partly because their cheekiness and flirtatiousness reminds the older females of how they used to be when they were the same age as the girls, but also because their genre of music is more appealing an older audience.
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