Copyright Letter to Label

To the copyright holder

We are a group of A Level students working on an A Level project for a qualification in Media Studies. We are writing to request permission to use the following track as part of this project:

'Crazy in Love' by The Puppini Sisters

With your permission the track would be used as the accompaniment to a short form video that is made purely for assessment purposes and will have no commercial usage. The video will be viewed only by members of the school community and the assessor of the examination board.

The artist and the copyright holder will of course be fully recognised in the pre-production and evaluation material that accompanies the project. We can also include a full copyright notice if required both in the planning material and on the video itself.

Yours sincerely


Lauren Thornton-Clark
Hurtwood House School



http://www.copyrightservice.co.uk/copyright/p13 permission

Chosen Cover Track

We have chosen to use the Puppinni Sisters cover of Beyonce's 'Crazy in Love'. This decision was made, as our group appeals to an older upper class audience and the original artist Beyonce, appeals to a much younger audience. We thought this song choice would be a good way to appeal to a wider audience, as the younger audience would recognise the song and the older members would enjoy the style of music and the band image.

Artist Profile

Our group 'Hunky Dory' is made up of 3 girls. They specialize in 1940s style vocal music, and they have a burlesque style to there performances.

Our Target Audience

Our Record Label

Instituional Context

Two of the members of the band 'Hunky Dory', worked in a vintage charity shop in London, While the other (The sister of One of the Charity/Vintage workers) struggled on the jazz circuit, singing in grotty unsuccessful clubs. They decided to join together to try and become a successful cappella, pop, jazz, Close Harmony, Swing group. The group has been performing for roughly two years together and have attracted a niche audience. Since forming the group there style image has matured and become more sophisticated. They have always had an original style inspired by 40’s vintage fashion but it has become more glamorous over time, however they do have a sex appeal through there cheeky style. Hunky Dory will never become a mainstream audience but there original niche audience may grow slightly through word of mouth and by singing covers of mainstream songs, such as Beyonce’s “Crazy in Love”.

Hunky Dory are inspired by female singers who performed around the time of World War II (1939-1945), such as: The Andrews sisters, Vera Lyn and Judy Garland. They are also inspired by style icons such as pin up girls and Burlesque dancers. There modern day competitors would be the similar group, The Puppini Sisters. The old fashioned, sophisticated, glamorous style of their genre matches there appearance and makes them stand out in comparison to current successful music artists. The commercial implications that the Hunky Dory’s have is there style of music, which does not appeal a Mainstream artist. They have a very individual sound which is not typical of what you would here in the charts.

Hunky Dory are signed to a small record label, Universal Classics and Jazz (UK) which targets a niche audience. Other acts signed to this label are artists such as The Puppini Sisters. Our choice of label is aimed at a niche market; therefore our band has a unique look. The record label constructs Hunky Dory’s image to make them more sellable by portraying them as glamorous and sophisticated band.

Hunky Dory appeal to the demographic of upper middle class, and have a mainly female fan base. However their sex appeal may also attract a male audience. It appeals to and audience of the ages between 18-30s.
The typical fan would visit art galleries, vintage boutiques and stores, possibly be a fan of Portobello market. They would be interested in British culture and also in the World War II era as well as this eras fashion. Hunky Dory fans would listen to music in the same genre and close genres such as swing, jazz, classical and pop. They would listen to music from the same era that inspired the music of Hunky Dory. Again a typical fan might watch media product from the World War II era, as well as current day media product that replicates this same era.

Websites used
http://en.wikipedia.org/wiki/The_Andrews_Sisters
http://en.wikipedia.org/wiki/The_Puppini_Sisters
http://en.wikipedia.org/wiki/World_War_II
http://www.jazzfm.com/
http://en.wikipedia.org/wiki/Vera_Lynn
http://www.streetsensation.co.uk/brick_lane/bl_intro.htm

Initial Ideas

Within our production group we discussed our potential music video ideas that we had came up with over the summer. All the ideas were of good quality and possible to do, so we had a tough decision to make, we could not choose between them all, we decided we would create a product that had all of our input from the start so decided to come up with a new music video concept. As a group we decided doing something different, would be beneficial. We decided to go with Laura’s idea. The idea was to a song originally by Beyonce that had been covered by The Pupinni Sisters. Their genre of music appeals to a mainly upper class, older audience as it is swing/jazz style. We wanted genre that people would not instantly think of. The Pupinni Sisters have an old-fashioned, feminine touch and we saw potential to create a video that would be diverse and individual that would appeal to a niche audience. As a group we researched The Pupinni sisters and listened to other tracks they had done. We chose a track called “Crazy in Love” which is a cover of Beyonce’s original. We thought that this well known song would be a good choice due to its tempo but mostly due to the fact that it will attract attention as it is a cover of a mainstream song. We choose to call our group “Hunky Dory” that consists of three female singers, Sabrina Salmon, Karis Arghiros and Nikola Duckert. Our initial idea was a very fast process and we feel that we have worked well together and will end up with a impressive result.

Websites used

http://www.youtube.com/watch?v=lxyITLELNZ8
http://www.youtube.com/watch?v=Z3Ee_WaDB4c&feature=related
http://www.youtube.com/watch?v=_DlHmoYP7V4&feature=related
http://www.youtube.com/watch?v=BD57OrPaX0A
http://www.youtube.com/watch?v=Nu-7rPdFjvI
http://www.youtube.com/watch?v=b_sh1B3aCVQ

Our Production Group

Star Image

Targeting an Audience

Convnetions of Magazine Advertising

Conventions of Album Artwok

Conventions of the Video Promo

A Look at Sub Genres

Background to the Music Industry

Advanced Production Portfolio 2010